Media Wastage Calculator

Frequently Asked Questions

How is media wastage percentage calculated?

We calculate media wastage by looking at how well your budget targets customers at different stages—like building awareness, encouraging purchases, or fostering loyalty. We then factor in your team’s strengths, like collaboration and measurement, using research from trusted sources like WARC and our own Measurebyte data.

How accurate are these estimates?

A ‘high’ confidence level means your results closely match industry benchmarks, while ‘medium’ or ‘low’ indicates more variability based on your inputs. This helps you gauge how reliable the estimate is for your specific situation.

What's the fastest way to reduce media wastage based on my results?

The calculator prioritises recommendations based on your specific inputs. While comprehensive change yields the best results, many organisations see significant improvements by first addressing their team insight collaboration through weekly IdeationRoom sessions, as this creates immediate feedback loops that improve campaign performance.

Most businesses begin seeing initial improvements within 8-12 weeks of implementing recommended changes.

For instance, one client cut wastage by 15% in six weeks by using ideationRoom to align their team’s insights.

How quickly can we address our media wastage issues?

Most clients can begin using IdeationRoom within 2-3 weeks, with the full platform implementation typically taking 4-12 weeks depending on complexity and existing data structures.

Timelines vary based on your current data setup—businesses with organised data can often start faster.

Can I trust the data behind the calculator?

Yes, our calculator uses industry research from WARC and Binet & Field, plus Measurebyte’s proprietary data, updated regularly to reflect the latest marketing trends.

How does MeasureBrand help reduce media wastage?

MeasureBrand turns your calculator results into action with tools like IdeationRoom, helping your team optimise campaigns and cut wastage based on personalised, data-driven insights.

Cut Media Waste, Save More, Make More

Frequently Asked Questions

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