About Measurebrand™

Our Journey

From data consultancy to leading effectiveness marketing platform

Transforming Marketing Effectiveness

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2020: Measurebyte Consulting

Started as a data-focused consulting agency helping enterprise clients harness the value in their marketing data.

2021: measurement Framework

Developed our proprietary Measurement Framework principles and methodology to align marketing teams to business outcomes.

2022: IdeationRoom Process

Developed our proprietary IdeationRoom process to help clients create weekly insight-sharing sessions.

2022: Taxonomy Standardisation

Developed our proprietary campaign taxonomy standardisation to help clients standardise campaign meta data, making their data AI ready.

2025: MeasureBrand™ Platform

Launched the MeasureBrand™ platform, transforming our proven methodology into a comprehensive solution that standardises the marketing effectiveness workflow.
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Our Leadership
We're founded by digital natives who've shaped brands, crushed performance metrics, and transformed Fortune 500 companies. It is a mix of innovation, data-driven thinking, and understanding people that powers everything we do.
Jay Thomson
Co-Founder and Chief Innovation Officer

Previously: Hoorah Group, Publicis Digitas

Let's innovate and pioneer together

Neil Pursey
Co-Founder and Chief Executive Officer

Previously: Hoorah Group, Webgrowth

Getting your team adopting a data culture

Stephan Van Wyk
Head of Technical Delivery

Previously: Hoorah Digital Consulting, Webgrowth

Building data solutions marketers love to use

Sanga Malatjie
Head of Client Strategy and  Success
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Previously: Accenture Song, Vodacom Business

Living for the client

Our Approach
At the intersection of data quality, insight quality, and briefing quality

Data Quality

We ensure your marketing data is structured, standardised, and accessible across all channels.
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Insight Quality

We establish processes for deriving meaningful insights from your data and tracking the impact of decisions.
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Briefing Quality

We create data-driven briefs that incorporate past insights and historical campaign performance, while aligning with your measurement framework.
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21%

Average media wastage due to poor data quality

80%

Of marketers believe they write great briefs

10%

Of agencies agree about brief quality
Our Platform
Three powerful modules working together to optimise your marketing effectiveness

DataBuilder

Establish a foundation for data-driven marketing with standardised taxonomy, data integration, and unified reporting.
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AI-ready data structure
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Unified campaign reporting
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Standardised taxonomy
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Image ads enriched meta data

BriefUp

Generate data-driven briefs for effective campaigns, incorporating historical insights and performance data.
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AI-powered brief generation
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Historical insights integration
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Quality scoring improvement
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Standardised briefing process

IdeationRoom

Facilitate collaborative insights and optimisations through weekly structured sessions.
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Weekly insight sessions
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Creative and audience analysis
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Decision tracking
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Continuous optimisation loops

Our vision

We envision a future where marketing teams no longer waste time and resources due to poor data quality, inadequate briefs, or siloed insights. Instead, we see a world where teams collaborate seamlessly, make decisions based on reliable data, and continuously improve their marketing effectiveness.
"By standardising the marketing workflow and embedding data-driven decision making into every step, MeasureBrand is helping to create more effective, transparent, and agile marketing teams."
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Let's Do Great Work Together

Stay data-driven, with MeasureBrand's marketing effectiveness platform.

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