$10,000 wasted every second in marketing

The operating system for Marketing Effectiveness

The first AI-powered platform that combines first-party data, team collaboration, and agile workflows to eliminate media wastage and drive marketing performance.

The Truth
Both brands and agencies are suffering.

In 2025, $353bn of global ad spend will go to waste due to poor briefs. That's more than $10,000 per second!*

33% of marketing budgets might be wasted due to ineffective briefs and communication issues between marketers and agencies.
Source: Flood & Partners.

53% of marketing decisions are 'data-led', the rest are just gut-feels in disguise leading to media wastage.
Source: Gartner

35% of marketing teams say they can handle fast-paced digital campaigning work, sighting a lack of training or knowledge about agile approaches as their biggest adoption barrier.
Source: AgileSherpas

80% of marketers think they're good at writing briefs, but only 10% of agencies agree. Marketers and agencies are not on the same page.
Source: Flood & Partners.

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It's time for real change.
You need a marketing effectiveness platform for smart campaigning.
Introducing MeasureBrand™

Built for marketing leaders who need to improve effectiveness and reduce waste.

Early Access? Get Involved
From 2025's projected $1.07 trillion global ad spend, $353 billion will be wasted through bad briefs and ineffective media.
Warc 2024

The MeasureBrand platform connects your marketing data across brand and performance teams, showing exactly where campaigns drive business results.

Marketing leaders use our platform to improve creative effectiveness, reduce media waste, and demonstrate clear ROI.

For Marketing Leaders

- Eliminate media waste
- Make faster decisions
- Reduce time-to-live
- Drive revenue growth

For Creative Teams

- AI powered brief writing
- Live performance alerts
- Know what drives results
- Find winning patterns

For Media Teams

- Real-time performance
- Smarter budget allocation
- Clear next actions
- Campaign data standards

For Analytics Teams

- Pre-cleaned marketing data
- Omnichannel data visibility
- Live DecisionBoards
- Connected data sources

A Complete Marketing Effectiveness Platform

Powerful modules designed to improve marketing effectiveness, reduce media wastage, and prove business impact.
IdeationRoom

Turn complex marketing data into clear actions.

Our AI engine analyses your historical data to show exactly where to improve creative impact, audience targeting, and media effectiveness.

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BriefUp

Create winning briefs in minutes.

Built off our measurement framework and marketing effectiveness principles, our AI analyses your best-performing campaigns to generate data-backed briefs that align creative, media, and business goals.

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DataBuilder

Never lose track of campaign data again.

Our data standards applies consistent naming conventions across all channels and assets.

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MaturityScore

Know exactly where you stand.

Our 60-minute assessment reveals quick wins and growth opportunities across your marketing capability. Get a clear roadmap showing how to improve effectiveness, reduce waste, and align teams to proven best practices.

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Customer Stage improvement

Find revenue in every stage.

Move beyond basic funnel metrics. See exactly where to improve campaign performance across awareness, consideration, conversion, and loyalty stages. Get specific recommendations to boost results at each step.

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Join the Founding Council

Limited intake for 2025*

Founding Client


Join our exclusive founding client program and shape the future of marketing operations.

- Early access to new features
- Priority support
- Influence platform development

Learn More

Individual Advisory Council


Contribute your expertise and help guide the evolution of MeasureBrand. Help shape the product roadmap.

- Exclusive industry networking
- Recognition in thought leadership
- Beta feature testing access

Learn More

Agency Advisory Council


Ready to redefine what's possible in client-agency partnerships? Join visionary agency leaders crafting the future.

- Shape industry landscape
- Set optimal client-agency standards
- Adopt cutting-edge agency practices

Learn More

Trusted By Pioneering Brands and Agencies

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TRULY DATA-LED journey

“Measurebyte takes marketers on a data-led journey across the sales funnel!”
Anoka Balram, Digital & Media Marketing Leadership
Deloitte

Streamlined marketing efforts

"I would highly recommend Measurebyte to any company looking to streamline their marketing efforts and achieve better results!"
Jakub Matousek, Snr Digital Manager
Showmax

true view of marketng performance

"They have shown a true view of how our marketing is performing. I wish we had done this sooner!"
Kelly Driscoll, Head of Demand Generation
Sanlam